Kodak Realizes Assvertising is Better Than Advertising

April 1st, 2007 advertising

Kodass?

via: I Believe in Adv

Olay Gets Geeky With Ctrl+Z

March 29th, 2007 Design&Art, advertising

I love this add for Olay. Undo your wrinkles with Ctrl-Z.

MINI Motorby Billboards

February 14th, 2007 advertising

Cool idea by MINI…

MINI of BMW is using advanced technology to communicate directly with drivers through talking billboards called MINI Motorby. Instead of seeing billboards with the same mind-numbing casino ad, these boards feature a changing array of unique, personal and unexpected messages which are triggered by the MINI owner utilizing Radio Frequency Identification Technology (RFID)—the same kind used in passports and credit cards. The billboards generate customized content to owners carrying active RFID tags in real-time, using information provided by the owners. Messages will be spelled out in lights on billboards in New York, Chicago, San Francisco and Miami locations.

[via Cool Hunting]